Focus Is the Key for New Entrepreneurs in More Ways Than One

Every entrepreneur at some point learns the true meaning of “focus” and how it applies to so much more than just time management.

In this episode of Shopify Masters, you’ll hear from a founder who built a million dollar jean company by shifting from a broad focus to a narrow one with his life, his product, his marketing, and more.

Leo Tropeano is the founder of Mugsy Jeans: stylish jeans for men that are as comfortable as sweatpants.

I always tell our team, sniper, not shotgun…focus on who the core audience is, and boil it down as much as you can in the early days.

Tune in to learn

  • How to get a retailer to give you a shot at selling your products in their stores
  • What to look for when picking a manufacturer
  • How to make your website replace the physical experience of shopping

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